Isabella Grania Murphy, an Irish designer living in England and Ireland, created the fashion label ABELLA LONDON in 2016. Isabella started to design fashion wear while still at university, inspired by a year living in the feverish atmosphere of Berlin. Having spent long stretches of her childhood in the West of Ireland, Isabella was eventually drawn to the more traditional materials and colours of her homeland and launched a collection of luxury drawstring backpacks and pouches in surplus designer tweed, velvet and vintage materials. 
By combining the distinctive, traditional urban design with high-end sustainable materials, a new breed of backpacks was born; the Abella bag. Isabella’s products are designed to be beautiful, yet practical and made with as little environmental impact as possible. They are comfortable, chic, easy to carry and keep belongings incredibly safe, since the bag cannot be opened when on the back. They are designed for everyday use and also include an inner zip-pocket to keep small items safe. 
Her pouches are also great for carrying daily necessities like a mobile phone, make-up, jewellery and cash. The pouches can be used on their own or inside any bag and come in two sizes 20cm x 13.5cm and the slightly larger at 25cm x 17cm. 
Since launching Isabela has branched out into clothing and hair accessories, also made from gorgeous deadstock silks.
The latest Abella project is the stunning Fairtrade silk clothing collection SS20 available to purchase now. Whether you’re dressing up for an occasion or making the most of the sun, our unique dresses and skirts are designed to make you look effortlessly chic and feel luxurious, feminine and fabulously confident.
Don’t forget Abella ships worldwide!


©2019 by abella london LTD.